Est. 2019

Consulting built for the frontline. Training designed for action.

We don't just hand you a plan or a thick manual. We sit alongside you to drive real change from the boardroom to the ground.

The Wind beneath your Wings
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Our Philosophy
We don't take the spotlight. We help you shine in yours.

That's what — 'The Wind beneath your Wings' — stands for. Not the wings, not the sky, just the Wind that helps you elevate.

5,000+
Training hours delivered
20+
Organizations served
10+
Management consulting engagements
2,000+
More training hours by 2027
Our Purpose

Driven by Strategy. Defined by Action.

We turn big ideas into everyday realities. Not by simply telling you what to do, but by working alongside your people to actually get it done.

Sirirat Ruengsri, CEO & Founder
Sirirat Ruengsri
CEO & Founder

She won Miss Thailand World. Then decided to actually help people — and built Sirin Space to do it.

Peraphum Prabariphai, Partner & Consultant
Peraphum Prabariphai
Partner & Consultant

20 years climbing the ladder. Now he helps others build their own.

Meet the Practitioners

6 Specialists. One shared direction.

We didn’t just assemble a team; we curated a group of seasoned practitioners. Hand-picked for their deep expertise and united by a single commitment: working alongside you to drive real impact.

Kesaree Suriyawat

The Strength Finder

Kesaree Suriyawat

Worapong Kietdumrongwong

The Sale Accelerator

Worapong Kietdumrongwong

Wisit Phetchuphong

The Financial Wizard

Wisit Phetchuphong

Kanyaporn Dhiravegin, Ph.D

The Positivity Enabler

Kanyaporn Dhiravegin, Ph.D

Sarisa Teonugul

The Omotenashi Masuta

Sarisa Teonugul

Piyachat Tharachat

The Operation Master

Piyachat Tharachat
WHO WE STAND BESIDE

Unique challenges. Real, actionable progress.

We’ve had the privilege of navigating complex challenges alongside leaders in public companies, hospitals, SMEs, and government bodies. While their industries differ, their mandate is always the same: practical impact over perfect presentations.

Samitivej Hospital
Maguro Group
AIS
Krungthai Bank
DIPROM
TCEB
OSMEP
Yongsanguan Group
Tsuta Ramen
House of Wisdom
Salad Factory
10CC Coffee & Co.
Penpark
Triple i Logistics
Mölnlycke
Thailand Textile Institute
Bangkok University
University of Phayao
What We Do

Three things. Done properly.

We sit alongside you, not above you — from boardroom strategy to the training floor to end-to-end delivery.

60%

I. Business Consulting

Strategy, HR, operations, brand & marketing. We design strategies that actually work on the frontline across diverse sectors.

StrategyHROperationsBrand & Marketing
30%

II. Corporate Training

Workshops designed for real-world application. Backed by 5,000+ hours of facilitation, we ensure your teams leave engaged, equipped with practical tools, and ready to take action.

LeadershipSalesServiceMindset
10%

III. Project Management

When clients need more than advice, we take the brief end-to-end. We don't just hand over a plan—we roll up our sleeves and run it alongside your team.

ExecutionImplementationDelivery
I. Business Consulting

We've sat in the boardroom but our feet remain firmly on the ground.

We don't just design the strategy; we hit the road to make it happen.

Business Consulting
Diverse sectors. Singular focus.

A cross-section of the environments we’ve operated in—from fast-moving consumer goods and F&B operations to retail chains and government agencies.

Healthcare
Samitivej Hospital
Digital Transformation
Retail
Yongsanguan Group
HR Transformation
Manufacturing
Thai Taffeta
Reorganization
F&B
Tsuta Ramen
Business Operations
Hospitality
House of Wisdom
Hospitality Operations
Government
DIPROM
Business Model · Pitching
Retail
Hokkee
Capability Building
FMCG
Penpark
Distribution Expansion
1 mentor. 12 brands. 100 dreams. 1,000 problems.
SPOTLIGHT · DIPROM

1 mentor. 12 brands. 100 dreams. 1,000 problems.

DIPROM's Next Gen Fashion project set out to turn emerging Thai designers into real businesses. We were the mentor in the room — guiding 12 brands from first idea to pitching stage, one hard decision at a time.

12Brands mentored
1Mentor in the room
"Turning our creative dreams into a real, pitch-ready business."
SPOTLIGHT: SAMITIVEJ HOSPITAL

Agile Transformation & Continuous Improvement

Actively participating in core strategic meetings, including the Transformation Team. Flexibly adapting and refining project scopes to guarantee significantly enhanced operational efficiency and optimal outcomes.

10+Projects
10+Team members
"Guiding our cross-functional teams of clinical staff to not only embrace change but to drive it."
Agile Transformation & Continuous Improvement
II. Corporate Training

We've been on the training floor too.

The difference? People leave our sessions engaged, equipped, and ready to act.

Corporate Training
The Signature Courses

'Super 7even'

7 signature courses. 7 expert trainers — each the best at what they do.

01

Achieving Sales Through Team-Strengths

Hit sales targets through your team's natural strengths.

Strengths-based development
02

Formula 1: Driving Sales Performance

Accelerate sales performance to reach ambitious goals.

Sales
03

The Growth Mindset Behind Great Companies

The mindset that turns good companies into great ones.

Mindset & Leadership
04

Financial Mindset for Decision-Making

Decode the numbers behind smarter business calls.

Financial
05

The Empathetic Ambassador

Service with heart — powered by design thinking & EQ.

Hospitality & Service
06

Omotenashi: Service the Japanese Way

World-class hospitality, the Japanese way.

Hospitality & Service
07

The Art of Feeling Good

Rediscover what truly makes you well — and beat burnout.

Personal development
Five courses. One company. Real results.
SPOTLIGHT · MAGURO GROUP

Five courses. One company. Real results.

Maguro is one of Thailand's leading Japanese restaurant groups. We ran five back-to-back training programs for their team — from Growth Mindset to Service Excellence. Not because they had to, but because they kept seeing results.

5Courses delivered
100+Participants
"They didn't just train us. They understood us."
SPOTLIGHT · TRIPLE I LOGISTICS

Showing the behaviors, not just the poster.

The initial focus group successfully translated the company's core values into actionable, everyday behaviors. Ultimately, integrating these clear guidelines into performance evaluations aims to foster cross-functional collaboration and eliminate departmental silos.

7Business units
40+Participants
"Not just defining who we are, but shaping how we work together."
Showing the behaviors, not just the poster.
III. Project Management

We don't just plan it. We run it.

When clients need more than advice, we take the brief end-to-end — from design to delivery.

Project Management
Empowering Teams, Elevating Culture.
SPOTLIGHT: AIS

Empowering Teams, Elevating Culture.

Designing an end-to-end employee engagement experience through strengths-based teaming, inspirational talks, and large-scale virtual workshops. We helped build a stronger, more united, and deeply connected organization from the inside out during the difficult time.

300+Team members
6Engaging activities
"Moving 'From Good to Great' is no longer just a project name; it’s our new standard."
SPOTLIGHT: TCEB

Happy Teams, Connected Leader.

We believe work should be F.I.N.—Fun, Innovated, and Networked! For TCEB, we designed an end-to-end culture shift. By deploying gamified HR tech to boost daily morale and running high-energy, outdoor executive bootcamps, we successfully bridged the gap between virtual well-being and real-world teamwork.

6Months
11FIN activities
"A happy workplace drives better results."
Happy Teams, Connected Leader.
Our Partners

We don't pretend to know everything.

That's why we work with the industry leaders.

RBLe-Learning & digital capability
Happily.aiCulture, belonging & team cohesion
Future OneHigh-energy experiential learning
The Sirin Table gathering
The Sirin Table

Some of our best work happens over lunch.

This year we began inviting the owners and CEOs we work with — across F&B, FMCG and beyond — to relaxed coffee and lunch talks. No pitch, no slides. We share what we're seeing, they share what they're building, and everyone leaves with something.

Dim Sum TalkSoft Matcha TalkHealthy Salad Talkand counting...
Ready to Elevate?

Let's talk. We'll be the wind. You do the flying.

Tell us what you're building. We'll walk in, listen hard, and act harder.

Start a conversation